Financial strategy for business owners

Your business is your biggest asset. Let's make it your retirement, your tax strategy, and your exit.

Most advisors treat your company, your retirement, your taxes, and your eventual sale as four separate conversations. Toro Financial Advisors builds them into one coordinated plan — for business owners at every stage.

Built for owners who wear every hat

One coordinated plan across the areas that decide your financial future:

  • Company 401(k) & retirement plans
  • Personal wealth management
  • Succession & exit planning
  • Proactive tax strategy
Business-First A niche, not a sideline
Every Stage Startup through exit
Coordinated Investments to insurance
Winter Park, FL Local & hands-on
The Toro difference

Four moving parts. One plan that connects them.

For a business owner, your finances don't live in tidy boxes. Decisions about your company's retirement plan ripple into your taxes. How you eventually sell or hand off the business decides how comfortably you retire. Miss the connections and you leave money — sometimes a life-changing amount — on the table.

Toro Financial Advisors was built around that reality. Dave Petry and the team work almost exclusively with business owners, so your plan isn't a generic template with a business bolt-on. It's coordinated from day one across the areas that actually determine your outcome.

The result: fewer surprises, a lower lifetime tax bill, and a business that's genuinely ready to become your retirement when you're ready to step back.

One Integrated Plan
Grow401(k) & retirement plans
ProtectWealth management
TransitionSuccession & exit
OptimizeTax strategy
What we do

Advice that covers the whole picture

Each area is powerful on its own — and far more powerful when they work together.

1

Company Retirement & 401(k)

Design, review, and optimize a retirement plan — including 401(k), MEP, and advanced solutions — that rewards you and your key people, controls cost, and manages fiduciary risk.

2

Wealth Management

A disciplined, personalized investment strategy for the wealth you've built outside the business — aligned to your goals, risk, and timeline, and reviewed as life changes.

3

Succession & Exit Planning

Your business is likely your largest asset. We help you build value, prepare for a sale or transition, and structure the exit so the payoff lands where — and when — you want it.

4

Tax & Estate Strategy*

Proactive, year-round planning that coordinates business and personal taxes with estate and legacy strategy — so you keep more of what you earn and pass it on efficiently.

*Toro Financial Advisors, LLC does not provide legal or tax advice. Legal and tax services are provided by, or in coordination with, appropriately licensed professionals. Consult your attorney or tax professional regarding your specific situation. The Firm does not provide tax preparation, tax filing, or other tax services. The Firm may coordinate with a client’s existing tax professional. If a client does not have a tax professional, the Firm may refer the client to a qualified tax professional; however, the client is responsible for evaluating and selecting any tax professional and for obtaining any tax advice or services needed.

Everything an owner needs, coordinated.

Beyond investments and planning, we coordinate with independent professionals for the pieces most advisors send you elsewhere for.

Health & InsuranceProperty & CasualtyEstate & Legal Coordination
Meet Your Advisory Team
Your advisory team

One plan, coordinated across every discipline

Toro Financial Advisors — and the independent professionals we coordinate with on your behalf.

Toro Financial Advisors
David Petry

David Petry

Founder & Managing Member

Coordinates each client's integrated plan across retirement, investments, tax, and succession.

Kellie Johnson

Kellie Johnson

Administrative Assistant
Vetted Professional Resources

Every client's situation is unique. While Toro Financial Advisors provides investment advisory services, clients often benefit from additional professional guidance in estate planning, banking, lending, and insurance. We have developed relationships with experienced independent professionals whom we believe provide exceptional service.

Rick Bailey

Rick Bailey, JD, MAcc, CFP®

Independent Estate & Advanced Planning

Tax attorney and CERTIFIED FINANCIAL PLANNER™ focused on advanced estate and asset-protection strategy. Rick is an owner of the independent insurance marketing organization through which Toro Financial Advisors' principal offers insurance and annuity products. He is not an employee or investment adviser representative of Toro Financial Advisors and does not provide investment advisory services on behalf of the firm.

Keil Ecimovic

Keil Ecimovic

Independent Mortgage & Lending

14+ years in lending and mortgage origination, including complex and hard-to-finance deals.

Jim Carpenter

Jim Carpenter

Independent Insurance Professional

These professionals are independent businesses and are not employees, investment adviser representatives, or affiliates of Toro Financial Advisors, LLC. Services they provide are offered under separate engagements. Clients are under no obligation to use any of these professionals and are free to select any service provider of their choosing.

David Petry, Founder
Your advisor

Dave Petry

Founder & Managing Member
"I give business owners straight answers and a plan they can act on — no jargon, no off-the-shelf advice."

Dave founded Toro Financial Advisors in 2025 to serve business owners the way he always believed they should be served — with one coordinated plan instead of a stack of disconnected advice. After 15 years in financial services, he'd seen too many owners get generalist guidance that treated their company, retirement, taxes, and eventual exit as four separate problems. Toro exists to connect them.

He works with owners at every stage — from those just getting a company off the ground to those preparing to sell the one they've spent a career building — across wealth management, company retirement plans, tax strategy, and succession. As the single point of contact, he coordinates the specialists on the team so you're never left stitching the advice together yourself. Dave is a licensed fiduciary with a Series 66 registration and a licensed life and health insurance professional.

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Let's talk about where your business is headed

A short, complimentary strategy call to understand your situation and show you where an integrated plan could make a difference. If it's a fit, we'll take the next step. If not, you'll still leave with something useful.

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Tell us a little about your business and what's on your mind. We'll personally follow up to schedule a time that works for you.

Office2335 Temple Trail, Ste 5
Winter Park, FL 32789

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